One thing I have heard from a business stand point is that you have to communicate with your client the way the client wants to communicate. If the client uses Facebook or a good old fashioned land line you communicate the way the client wants.
I question this philosophy when it comes to recruiting high school students to college athletic programs. I believe in transparency as much as possible. And even though social media is a more open form of communication I believe just like any form of communication that it can be misused and misinterpreted.
There is a website or app for everything these days. The Next College Student Athlete is a website designed to bring Coaches, Students and Parents together. The website gathers personal information and matches skill sets of athletes to coach's rosters. At first glance it reminded me of a dating site, but I loved that this program had a section for parents and a phone number that a "real" person answers. My son isn't old enough for recruiters to be calling but I liked how this company made the recruiting process a team environment. That team including student, parent and future coach.
Spread Fast talks about the pros of having social media help in the recruiting process. One advantage is that the student will have viewed either Facebook or Twitter to know about the school itself. If ethical guidelines are followed social media can give coaches and students a one on one feel without the expense of travel. And they point out that may Division 1 coaches check the athlete's account for questionable behavior that may put the team at risk. All these things can bring everyone together to make educated decisions.
Boston College points out a negative thing social media does to student athletes as they decided what college to go to. They point out that die hard fans can criticize high school athletes when they chose a different team than the fan's desired team.
If communication on social media is used properly it can help the college athlete make the best decision of the student;s life.
I question this philosophy when it comes to recruiting high school students to college athletic programs. I believe in transparency as much as possible. And even though social media is a more open form of communication I believe just like any form of communication that it can be misused and misinterpreted.
There is a website or app for everything these days. The Next College Student Athlete is a website designed to bring Coaches, Students and Parents together. The website gathers personal information and matches skill sets of athletes to coach's rosters. At first glance it reminded me of a dating site, but I loved that this program had a section for parents and a phone number that a "real" person answers. My son isn't old enough for recruiters to be calling but I liked how this company made the recruiting process a team environment. That team including student, parent and future coach.
Spread Fast talks about the pros of having social media help in the recruiting process. One advantage is that the student will have viewed either Facebook or Twitter to know about the school itself. If ethical guidelines are followed social media can give coaches and students a one on one feel without the expense of travel. And they point out that may Division 1 coaches check the athlete's account for questionable behavior that may put the team at risk. All these things can bring everyone together to make educated decisions.
Boston College points out a negative thing social media does to student athletes as they decided what college to go to. They point out that die hard fans can criticize high school athletes when they chose a different team than the fan's desired team.
If communication on social media is used properly it can help the college athlete make the best decision of the student;s life.
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